Pinterest tracks beauty shift from trend-personalized, specific beauty trends.“People come to Pinterest with a point of view, even if they do not know the words to describe it,” says Matt Madrigal, chief product and technology officer at Pinterest.
“Beauty guides use our visual understanding technology and AI to help people go from seeing a look they love to knowing how to make it their own, whether that means knowing what to ask for at the salon, finding the right products, or recreating the look at home.”
The feature will first be made available to iOS users in the US before later expanding into more markets. It initially supports hairstyles and color, as well as nail shape and finish.
The platform emphasized that the tool does not book appointments or connect users with specific salons, but instead focuses on helping users understand the things they like and plan for the service they want.
Pro palette edits
In makeup trends, Pinterest’s Beauty Trends Report highlights “Cheeky Flush,” showing that consumers are doubling down on unique blush colors and placements. Peach, berry, terracotta, and dusty-rose creams are placed high on the cheeks and into the temples for a deep flush.
Searches for “dusty rose blush” (+189%), “terracotta blush makeup” (+164%), “berry blush makeup” (+82%), “peach blush makeup” (+148%), and “cloud skin” (+153%) are climbing.
Pinterest also highlights the “Arctic Frost” trend, showing a contrasting trend leaning toward cool, futuristic looks. Searches for “frosted makeup” (+286%), “metallic lips” (+52%), and “silver eyeliner makeup” (+48%) indicate interest in glossy, light-catching makeup finishes.
A third trend in makeup, called “Romantic Reverie,” emphasizes a soft, natural makeup look meant to resemble a heroine from a book — windswept, flushed, curly, loose hair. Searches for “soft natural makeup looks” (+105%), “freckle makeup look” (+70%), and “natural lips” (+68%) are growing.
The trends indicate consumer interest in products that enable expressive, highly styled looks, with inspiration found across both warm, romantic colors and cooler, futuristic finishes.
Boldy-locks
Consumers’ demand for personal expression is clear in hair color trends, the report shows. Pinterest says people are moving away from all-over hair dye jobs toward more hyper-specific looks. Searches for “pink hair stripe” are up 463%, and “dark pink peekaboo hair” has surged by 481%.Pinterest sees growing interest in sweet, comforting scents and
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