Discover Swiss Beauty Select as it turns two, from products to its growing retail presence and #SelectWhatsYours.
Swiss Beauty Select turns two with skincare-infused makeup and elevated beauty essentials.
Swiss Beauty Select celebrates two years of elevated, skincare-infused beauty with #SelectWhatsYours.
It is the lipstick that lives permanently at the bottom of your bag, the blush you reach for before you have even decided what you are wearing, or the complexion product that makes you look a little more awake on a Monday morning. Trends come and go, but these are the
Together, the products reveal what makes Select distinct. Rather than treating skincare and makeup as two completely separate worlds, the range brings skincare-led benefits into colour cosmetics while keeping performance at the centre. With products starting at approximately ₹399, it also occupies an interesting space between everyday makeup and more premium beauty.
For Mr. Mohit Goyal, Director and Co-Founder, Swiss Beauty, this shift in how consumers approach makeup is precisely where Select comes in. “The idea behind Select has been to approach makeup differently. Its portfolio combines colour cosmetics with skincare-led benefits, reflecting the way beauty consumers are increasingly choosing products today. Consumers are evolving and becoming far more discerning about what they want from their makeup, and Select is a very unique choice for them: high-performance, hardworking, skin-infused formulations that fit easily into everyday beauty routines.”
Two years after its launch, that proposition has grown beyond the makeup bag. Select has expanded its retail presence with larger-format stores at LuLu Mall, Hyderabad, and Phoenix United, Bareilly, alongside its Modern Trade presence at retailers including Shoppers Stop and Lifestyle. It has also made its first move into international markets, entering the UAE through platforms including Noon and Amazon.
Now entering its third year, Select is looking towards continued product innovation, wider distribution and an expanding portfolio. But perhaps the more interesting part of its second birthday is the thought behind #SelectWhatsYours. In a beauty landscape where there is always another launch, another trend and another product to try, knowing what actually works for you can feel like its own kind of luxury.
Maybe it is the glow you never want to lose. The lipstick you always come back to. The blush that somehow makes every look better. Or the little bit of sparkle you save for when you want to be noticed.
You do not have to choose everything. Just choose what feels like you. #SelectWhatsYours.
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GraziaGrazia IndiaMakeupSkincareSwiss BeautySwiss Beauty SelectBirthdayEyeshadowLipstickGlow FixerBlushGlitter Spray
Disclaimer: This article is meant for general informational purposes and not as medical or professional advice. Before making major changes, consult a trained specialist.
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