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Pinterest has released its first-ever Beauty Trend Report, identifying that consumers are making hyper-personal edits to beauty trends instead of copying them beat for beat. The findings point to an opportunity for brands to invest in modular, customizable, and multifunctional innovations. 

The K-beauty market continues to captivate consumers worldwide with its innovative products and trends. According to NielsenIQ, global K-beauty value sales as of July 2026 surged by an impressive 53% year-over-year, marking explosive growth. We can catch a glimpse of K-beauty’s present and future, especially through viral TikTok trends and the beauty rankings on Musinsa…