Musinsa Beauty will strengthen its competitiveness in skincare by establishing a new Derma Cosmetics..

Musinsa Beauty has established a new category for ‘Derma Cosmetics’
Olive Young’s ‘Advanced Derma’ exclusive stand
Hyundai Department Store also introduces a specialized Derma editing shop

Musinsa Beauty will strengthen its competitiveness in products with functionality and expertise, the industry is speeding up its efforts to tap the Derma beauty market.

According to the industry on the 30th, Musinsa Beauty will separately operate the “Derma Cosmetics” category in the online store in October. Derma Cosmetics refers to cosmetics that focus on skin concerns and function improvement based on skin science. Recently, the related market is also growing as the

The growth of the Derma brand is also noticeable in Musinsa Beauty. From January to August this year, transactions of the Derma brand “Estra” increased by 193 percent year-on-year. During the same period, major Derma brands such as ‘Illy Yoon’, ‘CosRX’, and ‘Cell Fusion C’ also showed high growth rates.

New global brands are also making progress quickly. French Derma brand “Bio Derma,” which officially entered Musinsa Beauty in August, ranked No. 1 in the overall brand ranking on the day of its entry. Since its launch, the flagship product “Sensibio H2O” cleansing water plan set has ranked No. 1 in purchasing cleansing products for female members of Musinsa Beauty.

Musinsa plans to specialize in Derma Cosmetics as a separate area in line with such demand and increase convenience in product search. It plans to introduce a wide range of global brands such as BioDerma, domestic Derma brands such as Astra and Cell Fusion C, and new brands based on pharmaceutical and biotechnology such as ‘RejuExcel’. Derma Cosmetics operates within the skincare category as an area that supports professional product exploration, and the same brand may be exposed to both categories together.

It is also strengthening its expertise in the Derma category offline. Musin Beauty Hongdae, which opened on the 11th, set up a skin care zone on the second floor of the ground, and on the first basement floor, it introduced a “Parmacy Beauty” space that collects pharmacy cosmetics and high-functioning skin care products in connection with Onnuri Pharmacy. It is designed to allow customers to explore various skin care products in one place according to skin concerns and necessary functions.

In the distribution industry, there is also a movement to specialize in categories centering on Derma Beauty. In late March, CJ Olive Young introduced “Advanced Derma,” a high-functioning skincare category developed with domestic pharmaceutical companies. Olive Young is expanding its related stores, focusing on the global tourism business and areas with high demand for beauty. Global Mall is also introducing related products targeting foreign customers, and plans to increase the number of participating pharmaceutical companies and product groups in the future.

The department store is also introducing a space specializing in Derma. On the 18th, Hyundai Department Store opened the first store of Kh̄de, a 165㎡ (about 50 pyeong) Derma beauty editing shop on the basement floor of the Pangyo branch. It is a concept that provides customized solutions by identifying individual skin conditions, and professional product exploration tailored to skin concerns is put forward.

An official from Musinsa said, “Following the introduction of ‘Parmacy Beauty’ at Musinsa Beauty Hongdae, we plan to strengthen our skincare competitiveness by specializing in the Derma category online.”