Superga Beauty is launching a EUR 15 million program to transform its BCA – Beauty Champagne-Ardenne – site in Reims, France. An initial EUR 3 million investment was made in 2026 for the renovation of production areas and the acquisition of new equipment. The group intends to make the site a centre of excellence for skincare, hygiene, and haircare, with a gradual ramp-up planned until 2030.
Acquired at the end of 2023 as part of the receivership proceedings of Eugène Perma, the former Parchimy site in Reims has become a key pillar of Superga Beauty’s industrial development strategy. The acquisition was aimed in particular at expanding the group’s manufacturing capacity in skincare while leveraging the site’s longstanding expertise in hygiene and haircare.
With 16,000 m² of covered space, 12 manufacturing tanks, 10 packaging lines, an in-house laboratory and an ATEX facility, the BCA site provides a solid industrial foundation that Superga Beauty now plans to progressively modernize and transform.
EUR 3 million invested in 2026
After nearly two years focused on restarting the site, maintaining production continuity, reorganizing teams and strengthening operational reliability, Superga Beauty has committed an initial EUR 3 million investment in 2026.
The investment covers the three main stages of the production process: weighing, manufacturing and filling. The weighing area has been fully redesigned, with new airlocks, controlled flows and enhanced air treatment. A new manufacturing area features four independent booths and a dedicated technical zone.
Both the weighing and manufacturing areas meet ISO 8 standards, with air filtration, 15 air changes per hour and pressure cascade management.
In the filling area, BCA has created a dedicated space for sensitive
