Sonoco GreenCan brings paper-based packaging to Kneipp bath crystals
Key takeaways
- Sonoco has equipped Kneipp’s limited-edition Lieblingsmensch bath crystals with its recyclable GreenCan packaging.
- The paper-based design protects moisture-sensitive bath crystals while reducing reliance on fossil fuel-based materials.
- A paper touch finish and colorful graphics maintain the product’s premium Consumer Packaging, EMEA.
“By combining a paper-based body, paper end, and paper plug-in lid with the GreenCan architecture, we were still able to deliver a solution that maintains product integrity while significantly reducing reliance on fossil fuel-based materials.”
He adds that Kneipp is helping “redefine” what packaging looks like in categories traditionally dominated by plastic.
In addition to reducing Kneipp’s reliance on fossil-fuel-derived plastic, the GreenCan also maintains the luxury and holistic well-being visuals often desired in the beauty and wellness categories, says Sonoco.
The solution combines a paper touch finish with colorful graphics and “gifting” aesthetics, reinforcing the emotional and premium positioning of Lieblingsmensch, which translates to “favorite person” in English.
“With this limited edition, we wanted to show that sustainability, innovation, and premium wellness can go hand in hand,” says Jessica Raich, packaging engineer at Kneipp.
The plastic-to-paper
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