Professional Hair Care Market Gains Momentum as Henkel
Press release
Professional Hair Care Market Gains Momentum as Henkel Completes US$1.4 Billion OLAPLEX Acquisition
10-06-2026 01:48 PM CET | Chemicals & Materials
Press release from: DataM Intelligence 4 Market Research LLP
Henkel completed its acquisition of premium hair care brand OLAPLEX for a total transaction value of US$1.4 billion in July 2026, bringing the science-led brand fully into Henkel Consumer Brands. OLAPLEX generated approximately €370 million in sales in fiscal 2025 and has an established presence across professional salons, specialty retail and e-commerce. The transaction strengthens Henkel’s professional hair care portfolio and highlights continued consolidation and premiumization across the industry, potentially increasing investment in product innovation, salon distribution and high-performance treatment categories.
The deal increases competitive pressure among major professional hair care companies including L’Oréal Professional Products, Wella Company, Kao Goldwell, Shiseido Professional and Coty Professional Beauty. L’Oréal’s Professional Products division surpassed €5 billion in sales in 2025, with premium haircare growing 15% and Kérastase delivering double-digit growth. These developments create opportunities for companies to expand bond-repair treatments, scalp-care products, professional diagnostics, stylist education and omnichannel salon-to-e-commerce models.
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According to DataM Intelligence, the global Professional Hair Care Market was valued at USD 23.58 billion in 2025 and is projected to reach USD 39.52 billion by 2035, expanding at a CAGR of 5.30% during 2026-2035. Color Care and Treatment Products represent the largest product segment at 36.40%, while Scalp Care Products are forecast to be the fastest-growing segment at a 7.20% CAGR.
Europe currently leads the Professional Hair Care Market with a 32.00% share, supported by established salon networks, premium brand penetration and strong demand for professional color and treatment products. Asia Pacific is the fastest-growing region, with a projected 6.80% CAGR, driven by rising salon spending, digital beauty discovery and increasing demand for scalp care, hair coloring, smoothing and climate-adapted products.
United States: Recent Industry Developments
✅ August 2026: OLAPLEX introduced the N°.3PLUS Complete Repair Treatment, expanding its bond-repair platform with patented Bond Building TechnologyTM and Damage Defense Complex designed to address all three key hair bonds. The three-minute pre-shampoo treatment targets damage from bleaching, heat, brushing and environmental exposure, strengthening the professional and at-home repair segment.
✅ July 2026: Kérastase expanded its U.S. professional portfolio with Chroma Absolu, positioning restoring-acid technology for color-treated hair through formulations incorporating amino acids, lactic acid, tartaric acid and Centella Asiatica. The range integrates professional in-salon protocols with post-color maintenance, strengthening the brand’s technical color-care proposition.
✅ March 2026: Matrix advanced professional blonding with BlondeMax 9+, an oil-powered lightening system engineered to deliver up to nine levels of lift while improving neutralization and tonal consistency. The technology targets high-impact foil, balayage and double-processing services, addressing the professional need for stronger lift without compromising hair condition.
Japan: Recent Industry Developments
✅ September 2026: DEMI fragrance hair-oil brand combining perfume-inspired scent selection with a lightweight texture developed with Asian hair characteristics in mind. Three fragrance hair oils introduce a portable styling-and-fragrance format, extending professional hair care into sensorial and on-the-go usage occasions.
✅ July 2026: Kao unveiled H-Linx TECH, a hair-repair technology based on research showing that internal hair damage can continue for seven days after coloring, particularly in melanin-rich dark hair. The technology was incorporated into Liese color-care treatments, shampoos and conditioners to address post-color breakage, split ends and frizz beyond the salon service itself.
✅ February 2026: Milbon scientifically validated the salon “Momi-komi” treatment technique, demonstrating that the manual treatment process promotes ingredient penetration and shifts hair proteins toward a more mobile state, improving hair manageability and visual cohesion. The finding provides a technical basis for optimizing professional treatment procedures and developing formulations that work synergistically with stylist techniques.
✅ Green Trends and Biolage announced a strategic professional-haircare alliance in India in September 2026. The partnership integrates Biolage’s professional haircare portfolio into Green Trends’ salon network, with Biolage already deployed across 126 salons and Green Trends operating more than 400 salons. The strategic rationale is to combine Biolage’s professional product and scalp-care expertise with Green Trends’ regional salon reach and build consultation-led scalp and hair wellness services across South India.
L’Oréal Professional Products | Wella Company | Henkel Schwarzkopf Professional | Kao Goldwell | Shiseido Professional | Coty Professional Beauty | Procter & Gamble Professional | Unilever Professional Hair Care | John Paul Mitchell Systems | Aveda
Strategic Profiles: How Market Leaders Are Positioning for 2026
-L’Oréal Professional Products: Strengthening its professional beauty portfolio through advanced haircare, color, and styling solutions. The company continues to emphasize salon-focused innovation, professional expertise, and premium product experiences.
-Wella Company: Expanding its professional haircare ecosystem across color, care, and styling categories. Its portfolio focuses on supporting hairstylists with specialized formulations, education, and salon-oriented solutions.
-Henkel Schwarzkopf Professional: Advancing professional haircare through innovative color, care, and styling technologies. The company emphasizes product performance, professional education, and solutions designed around evolving salon and consumer needs.
-Kao Goldwell: Strengthening its position in professional hair color and salon care through formulation innovation and specialized technologies. The brand continues to focus on high-performance products that support professional stylists and salon services.
-Shiseido Professional: Developing premium professional haircare and beauty solutions with an emphasis on advanced formulations and salon expertise. Its strategy centers on combining Japanese beauty technology with professional-grade hair treatment and styling solutions.
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Natural Cosmetics Colorants Market Opportunities
-Professionalizing Hair Health: Expanding salon-grade hair care solutions focused on damage repair, scalp health, hair strengthening, and targeted treatment needs.
-Capitalizing on Clean Beauty: Developing professional formulations with naturally derived, sustainable, and responsibly
-Unlocking Premium Salon Demand: Strengthening premium product portfolios and professional treatment systems that support salons, stylists, and consumers seeking higher-performance hair care solutions.
-Europe: 32.0% (Largest share, supported by established professional salon networks, premium hair-care brands, strong brand loyalty, and continued innovation in professional formulations).
-North America: 29.0% (Strong market position driven by high consumer spending, mature salon infrastructure, premium product adoption, and demand for specialized hair treatments).
-Asia Pacific: 27.0% (Fastest-growing region, fueled by urbanization, rising disposable incomes, expanding salon networks, e-commerce adoption, and increasing demand for premium professional hair-care products).
-Latin America: 7.0% (Growing through expanding beauty-service industries, rising grooming awareness, and increasing accessibility of professional hair-care products).
-Middle East & Africa: 5.0% (Emerging demand supported by expanding middle-class consumers, developing salon infrastructure, and increasing interest in premium beauty and grooming products).
-By Product Type: Color care, hair coloring products, shampoo and conditioning products, styling products, treatment products, straightening and perming products, hair oils and serums, scalp care, and bond repair products.
-By Application: Salons, spas, freelance stylists, training academies, professional retail, e-commerce, and specialty beauty stores.
-By Hair Concern: Damage repair, color protection, frizz control, hair loss support, scalp health, texture management, curl definition, and heat protection.
-By End User: Women, men, unisex consumers, and professional stylists.
By Price Tier: Premium, mid-premium, mass professional, and luxury professional.
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Contact Us:
Sai Kiran
Business Development Manager
DataM Intelligence 4market Research LLP
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
DataM Intelligence is a global market research and business intelligence firm delivering actionable insights across healthcare, pharmaceuticals, chemicals, energy, technology, food, and industrial sectors. Through syndicated reports, custom research, consulting, and competitive intelligence services, the company helps organizations identify growth opportunities, navigate market challenges, and make informed strategic decisions in over 50 countries worldwide.
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