Browsing: hair

For years, our haircare routines have revolved around the strands. We’ve invested in serums for frizz, masks for damage and oils for shine, hoping they’ll fix every hair concern under the sun. But what if we’ve been looking in the wrong place all along?

Henkel completed its acquisition of premium hair care brand OLAPLEX for a total transaction value of US$1.4 billion in July 2026, bringing the science-led brand fully into Henkel Consumer Brands. OLAPLEX generated approximately €370 million in sales in fiscal 2025 and has an established presence across professional salons, specialty retail and e-commerce. The transaction strengthens…